Paws & Claws is a unique store whose business model is to be as personal as they are professional. With a boutique-like atmosphere, Paws & Claws' advertisements need to express all the charm and vivacity that their clients expect from the store. The Image Forge's ongoing advertisement campaign for Paws & Claws established the client's whimsical style while always remaining purposeful and impactful in design.
Unlike many big warehouse pet stores, Paws & Claws offers a more intimate atmosphere. However, competing with business chains means making sure their advertisements are as effective as they are stylish. The Image Forge provided marketing that promoted their individuality while maintaing a playful but polished quality.
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